As an assistant director of marketing, I guided a comprehensive revamp of the bariatric weight loss program’s marketing and patient acquisition strategy. This multi-pronged initiative included a full overhaul of the program’s intake and digital touchpoints. Including a redesigned website optimized for lead conversion and patient education, as well as a multimedia campaign spanning digital ads, print placements, magazine features, and broadcast commercials.
The campaign emphasized empathy-driven messaging and highlighted patient success stories to connect emotionally with the audience. We aligned each channel’s creative execution with this core narrative, while strategically targeting prospective patients through segmented media planning.
By pairing creative storytelling with data-driven targeting and streamlined intake processes, the campaign significantly increased patient engagement and conversion rates, all while driving down acquisition costs.
Key Results:
- 🏆 Award-winning campaign for integrated health marketing
- 💡 40% reduction in patient acquisition costs, achieved through intake process optimization and smarter media targeting
- 🚀 16% increase in qualified patient leads, with improved conversion from digital and offline media
Key Deliverables:
• Full revamp of the bariatric program’s intake process & website
• Strategic messaging frameworks built around empathy and transformation
• Multimedia asset development (Digital Ads, Newspaper & Magazine Spreads, Commercials)
• Lead funnel optimization through patient education and improved UX
• Campaign rollout schedules and budget management
• Collaboration with clinical staff and media partners for aligned outreach
