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Cayston Pickens MBA, MS
Cayston Pickens MBA, MS
Hello, I’m
Cayston Pickens
Marketing Manager and Data Analyst in Dallas, Texas.
Strategic marketing professional with a strong background in data-driven decision-making, sponsorship activation, and brand strategy. Passionate about learning and innovation, I am always looking for ways to create impactful solutions.
8
Years
of Experience
10+
Industry
Certifications
100+
Campaigns
Developed
Technologies
Excel
SQL
Power BI
Python
Tool Stack
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Workbench90%
-
WordPress85%
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Tableau75%
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Wrike95%
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Keap90%
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ChatGPT80%
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SSMS95%
-
Visual Studio75%
General Skills
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Elementor90%
-
Google Analytics75%
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Social Advertising85%
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JotForm95%
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Campaign Development
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Brand Positioning & Messaging
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Market Research
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Email Marketing
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Digital & Social Advertising
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Stakeholder Relations
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Project & Budget Management
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Competitive Analysis
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Custom-Metric Development
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Statistical Modeling
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Data Cleaning
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Automating Workflows
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Data Warehouse Maintenance
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SQL Performance Testing
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Data-Driven Analysis
-
Team Leadership & Training
What Else Do I Do?
Mollymawk
Designs
Website and branding business I started to help small clients achieve budget-friendly digital success.
Pin Seeker
Analytics
My own personal golf blog. Golf is one of my biggest passions and hobbies, so I decided to share my love with others.
Pin Seeker
Analytics
My own personal golf blog. Golf is one of my biggest passions and hobbies, so I decided to share my love with others.
PTSD Veteran
Athletes
Board-Member of a nonprofit dedicated to supporting veterans from all over the country to apply to participate in one of our four outdoor sport sessions.
Explore Some of My Projects
WEHF Analytics Case Study
Power BI, Python, SQL
Email Engagement Scoring System
Excel, SQL
Bariatric Program Revamp
Marketing
Orthopedic Branding Campaign
Marketing
Advanced Excel Dashboard Design
Excel, Guided Projects
AdventureWorks Sales Dashboard
Guided Projects, Power BI
Resume
Work Experience & Education
2024 – Present
Data Analyst
LEARFIELD | Dallas, TX
Manage data-driven strategy, execution, and optimization of partnership activations to maximize engagement and ROI. Conduct in-depth analyses of audience behavior, sponsorship performance, and marketing initiatives to provide actional insights that drive partner renewals and strategic growth. Develop and present comprehensive reports to executives and stakeholders, translating complex data into clear, compelling narratives.
2019 – 2023
Assistant Director of Marketing
Bingham Healthcare | Blackfoot, ID
Spearheaded strategic marketing initiatives and partnership activations to drive brand growth, enhance sponsorship engagement, and maximize ROI. Led the development and execution of award-winning multi-channel promotional campaigns, optimizing resource allocation and streamlining processes to deliver measurable impact. Collaborated with executive leadership and stakeholders to set and achieve ambitious growth targets, ensuring alignment with partnership and organizational objectives.
2017 – 2019
Marketing Specialist
Bingham Healthcare | Blackfoot, ID
Developed and managed marketing dashboards to track key performance metrics, providing data-driven insights for campaign optimization. Analyzed marketing data across multiple channels to assess engagement and effectiveness. Led email and social media marketing efforts, including content management and WordPress website development, to enhance brand visibility and audience engagement.
2018 – Present
Board Member / Chief Marketing Officer
PTSD Veteran Athletes | Pocatello, ID
Founding board-member of non-profit PTSD Veteran Athletes. Raised over $1M in donations to support veterans.
Internship
2023 – 2024
Sponsorship Scout
Sponsor United
Conduct in-depth sponsorship reports for various brands and partners.
Education
Liberty University
2022 – 2024
MS in Sports Management
Lynchburg, VA
![](\\\"https://bslthemes.com/import/ryancv/dataops/2022/07/certificate.jpeg\\\"){kind=link}
Washington State University
2019-2021
MBA with Marketing Emphasis
Pullman, WA
Idaho State University
2013-2017
BA in Business
Pocatello, ID
Let's Get in Touch!
(208) 339-0988