Most data professionals come from one direction. I came from two.

I spent the first six years of my career in healthcare marketing — running campaigns, building KPI frameworks that gave executives visibility across 140+ physicians, and learning something more valuable than any technical skill: how non-technical stakeholders actually make decisions. I drove a 16% increase in patient acquisition while cutting media costs by 40%.

The last four years shifted into sports data. I moved from analyzing campaigns to owning data infrastructure — audience engagement scoring, executive dashboards, and fan behavior analysis that contributed to the largest season ticket renewal in program history at a Power 5 institution. I also started building independently.

The last four years shifted into data products and platform engineering. I moved from analyzing campaigns to owning data infrastructure — audience engagement scoring, customer identity resolution, and behavioral analysis that contributed to record retention performance at a national platform. I also started building independently.

Today I'm a Project Manager at Learfield, working on Fanbase — a fan data platform serving 150+ collegiate properties. I define product roadmaps, translate stakeholder needs into engineering requirements, and work directly with identity infrastructure like LiveRamp.

Today I'm a Project Manager working on an enterprise data platform serving 150+ clients nationally. I define product roadmaps, translate stakeholder needs into engineering requirements, and work directly with identity infrastructure and first-party data strategy.

I'm not waiting for a title to do the work.